Platform-ready video content structured for campaigns, social channels and digital use.
Commercial and social content is designed to work across the digital environments where audiences spend time. Structured for clarity, brevity and platform compatibility.
Short-form content built for the platforms where it will be seen.
Commercial and social video production is focused on creating polished, platform-appropriate content that communicates clearly within the constraints of each channel — whether that is a six-second pre-roll, a 30-second reel or a 90-second web video.
The most effective social and commercial content is not simply a cut-down version of a longer film. It is conceived and produced with the platform context and viewing behaviour of its intended audience in mind from the start.
Lumina Visuals approaches commercial and social content production with an understanding of format requirements, attention behaviour, platform specifications and the types of visual content that communicate effectively in short-form digital environments.
Delivered in the formats your platforms require.
Content structured for websites, social platforms, paid campaigns and launch activity — available in the aspect ratios, lengths and specifications needed for effective digital use.
9:16 format — designed for Instagram Reels, TikTok and YouTube Shorts.
1:1 format — suited for Instagram feed, LinkedIn and Facebook posts.
16:9 format — for website embeds, YouTube and digital displays.
Formats and lengths structured for paid social and programmatic advertising use.
Short-form clips designed to build anticipation for launches, events or announcements.
Text-captioned edits for accessible content and autoplay-off social viewing.
Supporting campaigns at every stage.
Commercial video content can support digital marketing campaigns from launch through to ongoing activity. A well-planned production can yield content for multiple campaign phases — launch, ongoing and retargeting — from a single shoot.
Content this service is suited to include:
- Brand awareness and social presence content
- Paid social advertising creative across platforms
- Campaign launch and announcement video
- Product or service promotional clips
- Seasonal or time-limited campaign content
- Email and newsletter video assets
- Website hero and landing page video
- Retargeting creative and follow-up content
Planned for platform, produced for impact.
The production workflow for commercial and social content is shaped by the output requirements. Understanding where content will appear, in what format and with what technical specifications guides every decision — from shoot planning and framing through to editing rhythm, caption timing and export settings.
Brief & platform mapping
Define the content purpose, platforms, formats and technical requirements before production begins.
Shoot for format
Capture material with multi-format delivery in mind — framing, pacing and shot selection shaped by the intended output.
Edit for the platform
Editing decisions are made with viewing context in mind — pacing, captions, aspect ratios and text-safe framing.
Export and deliver
Final assets delivered in platform-ready formats with correct specifications for upload and distribution.
Available for commercial and social content enquiries.
Send an enquiry with details of the platform context, campaign requirements and type of content needed.